Renowned Australian musician Ben Lee will today launch the music video for his new single Song For the Divine Mother of the Universe, in collaboration with WWF-Australia and Leo Burnett Sydney.
The long awaited music video has been created to highlight the devastating impact the human race could have on the planet, unless a more meaningful, healthier and sustainable way of life is adopted to help preserve its future.
The video follows the emotional journey of a chimpanzee launched into space as part of a space exploration program. In a dramatic twist, the chimp returns to Earth after floating in space for 65 years. Sadly, the Earth he returns to is nothing like the one he left.
According to Lee - a passionate environmentalist - the project presented him with a unique opportunity to help promote an issue close to his heart.
"I really wanted to convey the message that we only have one planet and it deserves a future. For me, it was important to create an emotional story that struck a chord. Hopefully people watching are made to consider the potential consequences of their actions on the planet.
“Because we are presented with a scenario set in the future, the message is ultimately one of hope, promoting the fact we actually have a chance to make a difference, but must act today and live for one planet."
After their 2009 collaboration on ‘Vote Earth’ for Earth Hour 2009, Leo Burnett and Ben Lee began discussing the prospects of developing a music video together, which he was happy to undertake given the cause.
"We thought that a collaboration with Ben - a high profile figure who is both talented and passionate about the environment - was a perfect fit," said Lawrence Hennessy, WWF's National Marketing Manager.
"WWF is a global conservation organisation that lives by the motto For a Living Planet in every country we're found in. This mantra guides our work in some of the world’s most fragile and iconic places, and also our firm endeavours to safeguard some of the most endangered species."
“The world’s population is currently using three times more resources than our planet can replenish. We all need to recognise that this is completely unsustainable and we need to make serious changes, or else face the consequences. Ben’s music video brings successfully brings home this message.”
Leo Burnett Creative Director Andy DiLallo said: “The idea of a chimpanzee returning to Earth after 65 years lost in space is definitely not what you expect as part of an environmental message. The right music was crucial to capture the emotion we needed, which is where Ben Lee was perfect in helping bring the story to life. It’s a story that by nature is very cinematic, so it was a strong fit for both a music video and longer format film.”
Leo Burnett’s creative team Michael Canning and Kieran Antill said the company wanted to create the ‘Space Monkey’ music video to try to begin to change the way people think about the environment.
“Terms like ‘sustainability’ and ‘planet’ can sound a bit scientific and impersonal respectively, so we wanted to re-define the issue in a way that struck an emotional chord with people instead.”
The music video Song For the Divine Mother of the Universe, directed by Steve Rogers at Revolver Films, will air nationally on major music broadcasts from May 3. It can be viewed at http://themonkeyreturns.com/
“The Rebirth of Venus” featuring “Song For The Divine Mother of The Universe” is out now through Dew Process
WWF-Australia is part of the WWF International Network, the world’s largest and most experienced independent conservation organisation. It has close to five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. This is achieved by working on the ground with local communities, and in partnership with government and industry, using the best possible science to advocate change and effective conservation policy.
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